Digital PR

Digital PR is earning mentions, profiles, and links on credible third-party sites like news outlets, directories, and bar associations, because AI and search engines weigh what the wider web says about a firm, not just its own site. Those earned mentions are called citations.

Authority is not only what your site claims; it is what the web says about you. Brand mentions correlate roughly 3x more strongly with AI visibility than backlinks, so earning credible off-site references is one of the highest-leverage moves for AI-search recommendation.

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