Generative Engine Optimization (GEO)

Also called: GEO, generative engine optimization

Generative engine optimization (GEO) is the practice of structuring a website, entity data, and citations so AI engines like ChatGPT, Gemini, and Google AI Overviews recommend a business when someone asks. It is the AI-search version of SEO: instead of ranking a link, you become the answer.

GEO applies familiar SEO fundamentals, like quality content, clean structure, strong entities, and real authority, to the surfaces where AI generates answers. Google's own position is that optimizing for AI search is still SEO, so GEO is not a separate discipline so much as the same work extended to a new place.